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NICKELODEON LAND & UNIVERSE
2024 MARKETING TOOLKITS
With enthusiasm, I undertook the task of revitalizing the marketing toolkits for Nickelodeon Theme Parks. Under the guidance of Theo Reyes, I developed a design system based on the brand’s guidelines. This collection features gradients, textures, and bold typography to convey fun with our favorite animated characters.
The toolkit's pages expand on this system, using tones of midnight, purple, green, and the iconic orange. By integrating elements like slime and splat shapes, I created collateral, seasonal compositions, and large-format designs. These assets serve as launch points for our partners at Nickelodeon Universe and Nickelodeon Land, ensuring a cohesive visual experience.
Domain: Graphic Design
Client: Paramount, Nickelodeon
Direction: Theo Reyes, Sebastien Bresson
Design: Telayne Keith
SPEAK LIFE MENTORSHIP
BRAND IDENTITY
I collaborated with the founder to define the program's branding, focusing on empowerment, education, outreach, and equipping participants. Our goal was to identify the qualities, tone of voice, and personality that would resonate with both mentees and mentors.
The existing logo aligned with the founder's vision, representing the mentor-mentee relationship. My role was to develop not only a new logo but also custom iconography, brand voice, and content templates.
With both audiences in mind, we crafted a content strategy centered on empowerment and knowledge sharing. The brand's personality needed to be confident, polished, and approachable. Given the organization's religious foundation, the branding had to be tasteful and inoffensive, yet accessible and inclusive. As the brand evolves, the aim is for the mentors to become the face and voice of Speak Life.
Domain: Graphic Design
Client: Speak Life Mentorship & More
Art Direction: Telayne Keith
Design: Telayne Keith
TITLE
JOSEFIN SANS ALL CAPS
BODY
Josefin Sans Light
ACCENT
Josefin Sans Light Italic
Starburst Trio
Primary Logo
GUMMI GOALS
GOAL INCENTIVE APP DESIGN
Gummi Goals is an innovative concept aimed at rewarding personal achievements and fostering accountability among friends. Developed to simplify goal tracking, this project explored the creation of vector graphics, automated user incentives, and provided a creative approach to habit tracking.
To better understand the needs of the target user, I conducted an in-depth interview to gather background information and insights. This revealed the user’s diverse interests and well-rounded nature, making him an ideal recipient for this initiative.
The prototype was designed using Sketch, incorporating custom and iOS design components. After presenting the initial prototype to fellow designers, I received valuable feedback on the low-fidelity design, which I then used to refine and finalize the design.
Domain: UX Design
Client: Rafael Formiga
Design: Telayne Keith
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